Hi, I'm Melek BATITURK
I transform human resources into a value-creating function that integrates talent, culture, and organization strategy.
From performance management to employer brand, from organizational design to HR digital transformation: I share the perspective I have gained from corporate experience.
Now
Koton
Organizational Development Group Manager
Focus
Organizational Development
& HR digital transformation
Education
Bahçeşehir University
MA in HR Management
Areas of expertise
I bring nearly a decade of retail and process experience into projects that improve efficiency, engagement, and leadership development.
- Performance Management
- Performance systems aligned with strategic goals, Balanced Scorecard and KPI design; integrating outcomes with compensation, promotion, and succession.
- Talent Management
- Recruitment, onboarding, development, and retention; competency models for leadership and technical roles, individual development plans, and talent analytics.
- Organizational Design
- Structure analysis, new models, roles and reporting lines; restructuring and change management together with senior leadership.
- Employer Brand & EVP
- EVP, culture programs, employee-experience-led campaigns, and data-driven internal communication strategy.
- HR Digital Transformation
- Automation, AI solutions, and the rollout of data-driven HR platforms.
Selected writing
All posts- 01 Why Does AI Transformation Fail? And Who Really Owns It? Eighty-eight percent of companies use AI, yet only thirty-nine percent see meaningful results. The real issue isn't technical, it's human, and the owner is HR.
- 02 Decision Paralysis at Work: Why Are Managers Burning Out? Decision paralysis has become managers' invisible epidemic. The biology of the brain, decision load, and five science-backed strategies for sustainable leadership.
In brief
My mission is to turn traditional HR organizations into a new generation of data-driven, digital structures that support business sustainability and financial goals. I am currently Organizational Development Group Manager at Koton.
About
I write about human resources and leadership.
Let's connect on LinkedIn for new posts and notes on the world of HR.